In 2017, with Ibrahim Melhem, I founded The Factory corporation to create a space for creativity, under the name: "The Factory's Creative Space".
In the factory, where he has continued his work on Peace Leans and Poor Film, and started developing the commercial brand “Icon”, which produced many media campaigns, Simon worked on establishing and developing many commercial brands, and also providing visual content creation services for traditional and modern platforms. He supervised the operations of producing commercial brands and concept creating, led brainstorming meetings and supervised the content creation team and the filming of documentaries and promos.